Marketing strategy built where culture moves
Transform The Hustle builds marketing and media strategies that connect brands with multicultural audiences, creators, and communities. We know who’s shaping what’s next, and we build the plan, the partnerships, and the channels to reach them.
House of Shea at ESSENCE Festival
New Orleans, LA · The Jaxson · June 30 – July 3, 2022
SheaMoisture returned to ESSENCE Festival to bring its brand purpose to life for Black consumers: We Are Here, Hold the Crown, and No Rough Days. They needed a four-day pop-up, open to the public, that connected product, programming, and community alongside their Convention Center presence with Dove.
What we builtWe planned and ran House of Shea end to end: salon and styling services, product gifting, a wellness lounge, the SheaList marketplace for Black-owned vendors, nightly parties, and a full slate of panels, including The Making of a Black Millionaire with New Voices Foundation and Target.
- 01Experiential Activation
- 02Event Strategy
- 03Project Management
- 04Panel Production
- 05Talent Management
With premium hair styling, curated cocktails, product gifting, panels, celebrity DJ sets, and an award-winning artist performance, House of Shea became known on the streets of NOLA as the place to be during ESSENCE Fest 2022.
See the event recap ↗From insight to launch plan
Audience & Cultural Insights
Research into the communities, creators, and conversations your brand wants to be part of.
Campaign Strategy & Planning
Positioning, messaging, and a launch roadmap tied to your business goals.
Media Planning & Partnerships
Paid, earned, and community media placements chosen for reach and credibility.
Channel & Social Strategy
Where to show up, what to post, and how often, built around your audience.
Sponsor & Partner Relations
Brand, sponsor, and community partner matchmaking and management.
Measurement & Reporting
Clear KPIs and recap reports that show what worked and what’s next.
Questions, answered
Can you work alongside our in-house team or agency of record?
Yes. We often plug in as the cultural strategy and community partner next to in-house marketing teams and other agencies, so your existing plan gets stronger instead of starting over.
What budget do we need?
Marketing and media strategy projects start at $15,000 and scale with scope, production, and talent. Share your range in the form and we’ll recommend the approach that gets the most out of it.
Does working with TTH count toward supplier diversity goals?
Yes. Transform The Hustle is a certified Minority + Women Owned small business, so spend with us can count toward your diverse supplier commitments.
Let’s build
what’s next
Tell us about your brand, your audience, and what you want to make happen. We’ll follow up to plan next steps.
Open project inquiry ↗