TRANSFORM THE HUSTLE
☰
About Transform the Hustle

We turn ideas
into cultural
currency

To beexchanged.
5+ years turning big ideas into well-run rooms for brands and the communities they want to reach.
ShopBLCK community gathering THE NETWORK
TTH community game night IRL
Transform the Hustle is a culture-forward marketing agency and creative network that exists to make equity tangible for everyone—especially for underrepresented professionals, entrepreneurs, and creators building something bigger than themselves.

Transform the Hustle is a network collective designed to bridge the equity gap for talented black corporate professionals, entrepreneurs, and creators thru peer to peer collaboration & knowledge sharing.

Our mission is to drive equitable partnerships, content, and experiences that provide brands, partners, vendors, and individuals access to “bring the community everywhere you go.” We focus on amplifying diverse voices that relate to & define the unique backgrounds & experiences of our network.

Explore Our Work
✱ Services

What do we do?

We help brands connect with communities through marketing strategy, live experiences, and inclusive programming.
Partner With Us ↗

Marketing & Media Strategy

Campaign Strategy & Paid Media

Integrated campaign development, media planning, and project management, supported by performance monitoring and reporting.

Brand Development

Market research, brand positioning, brand identity, and messaging that connect with your audience.

Content & Creative Production

Content strategy, graphic design, photography, video production, and publishing across social and digital channels.

Experiential Activations

Event Production & Execution

Live and virtual events, mobile tours, vendor sourcing, and co-production services from concept through delivery.

Research & Audience Engagement

Market research, trend insights, and B2B engagement to shape relevant brand experiences.

Event & On-Site Management

End-to-end event management, vendor coordination, staffing, and product training.

Corporate Social Responsibility & Community Impact

Talent Recruitment & Retention

Employee matching, diverse candidate recruiting, and strategies to retain and promote diverse talent.

DEI Strategy & Communications

Communication planning, policy and procedure development, and change management support.

Workshops & Community Programming

Organization matching, mentorship, educational workshops, panels, pop-up shops, and community programs.

Meet the Founders

Behind Transform the Hustle
Candice G., Chief Executive Officer
Candice as a child
lil’ Candice
Meet The Chief Executive Officer
Candice G.
Sr. Global Client Service Advisor & Creative Producer Trusted by influencers, entertainers, and high-performing brands.
Client & Stakeholder Management Creative & Content Production Management Project & Program Leadership Partnership Development & Sponsorship Execution Operational Efficiency & Process Design Budgeting & Financial Management
Q: What are you watching? "Married to Real Estate." It’s my sweet spot: Black love and real estate. Wholesome, a little quirky, and always deadline-driven. Plus, it lets me tour stunning homes without ever booking a showing.
Q: What was your dream job as a kid? A fashion consultant and culture blogger. I thought Nylon Magazine was the dream—and I actually interviewed there once, in what I like to call my pre–Zoey Johnson era.
Connect on LinkedIn ↗
Meet The Chief Operating Officer
Hilda A.
Chief Operating Officer
Content Production Management Event & Activation Execution Creative Direction Media Budget & Planning Strategic Marketing Project Management (CAPM) Community / Civic Engagement
Q: What’s your business super power? Strategic foresight—it allows me to anticipate and navigate project challenges easily.
Q: What was your dream job as a kid? Music Video Director, my influences at the time were Director X, Benny Boom, and Hype Williams.
Q: What’s your fave 3 tech tools? Clickup (project management), Canva (my design toolkit), and Notion (my digital brain dump, notebook, and personal database).
Connect on LinkedIn ↗
Hilda A., Chief Operating Officer
Hilda as a child
lil’ Hilda

Our combined experience

The rooms that shaped us

✱ Candice✱ Hilda

Beauty & Wellness

  • Equinox✱
  • Mielle✱
  • Nubian Heritage✱
  • P&G✱
  • SheaMoisture✱✱
  • Space✱

Fashion & Retail

  • adidas✱
  • Amiri✱
  • Coach✱
  • Crocs✱
  • Gap✱
  • Gucci✱
  • Highsnobiety✱
  • IKEA✱
  • Levi’s✱
  • Mackage x Paris Fashion Week✱✱
  • Rime NYC✱
  • Saint Laurent✱

Finance, Health & Professional Services

  • American Express✱
  • Deloitte✱
  • Empire BlueCross BlueShield✱

Food, Beverage & Spirits

  • Diageo✱
  • JuneShine✱
  • New York City Wine & Food Festival✱
  • Pernod Ricard✱✱
  • Red Bull✱

Media & Entertainment

  • Amazon MGM Studios✱
  • Amazon Prime✱
  • BET✱
  • Disney✱
  • International Emmy Awards✱
  • mtvU✱
  • Paramount✱
  • Super Bowl NY/NJ Host Committee✱
  • Viacom✱

Music & Audio

  • Apple Music✱✱
  • Hot 97✱✱
  • Spotify✱
  • SXSW✱
  • The Philadelphia Experiment (PEX) Summer Festival✱
  • Tidal✱

Tech

  • Apple✱
  • Google Maps✱
  • Meta✱
  • Motorola✱
  • Samsung✱

See what
we’ve built