Influencer campaigns with real community behind them
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SheaMen’s Super Bowl Watch Party
Los Angeles, CA · Westfield Century City · February 13, 2022
SheaMoisture wanted to use Super Bowl weekend to put its new SheaMen shaving collection in front of a west coast audience, with creators driving the conversation online before, during, and after the event.
What we builtIn the weeks before the game, we flooded the feed with creator content featuring SheaMen products. On game day, we opened House of Shea with WACO Theater Center: barbershop and salon services, product sampling, a red carpet, signature cocktails from Crown Royal, and a tailgate watch party. We cast and produced three panels on culture, representation in TV and film, and men’s mental health.
- 01Influencer Campaign
- 02Pre-Event Creator Content
- 03Talent Booking & Panel Production
- 04Event Planning & Execution
We Are Here: Culture x Community
Moderated by Tai BeauchampTina Knowles Lawson
Cara Sabin, CEO, Sundial Brands
Simone Jordan, Head of Purpose, Sundial Brands
No Rough Days
Moderated by Trell ThomasJarvis Landry
Eric Kendricks
Omar Bolden
Hold the Crown
Moderated by Tai BeauchampTanika Ray
Shaylin Jones, Celebrity Hairstylist
Taydra Mitchell-Jackson, Sundial Brands
Coverage included The Hollywood Reporter, Black Enterprise, BOSSIP, and Modern Luxury Angeleno.
Watch the lounge recap ↗Creators, cast and managed
Creator Sourcing & Casting
Hand-picked creators matched to your audience, values, and goals.
Campaign Concepts & Briefs
Creative direction that gives creators room to sound like themselves.
Contracting & Talent Management
Rates, deliverables, usage rights, and timelines handled for you.
Influencer Dinners & Events
Intimate, on-brand gatherings that turn creators into advocates.
Live & Social Content
IG Lives, takeovers, and short-form content built for the feed.
Reporting & Insights
Reach, engagement, and content performance in one recap.
Questions, answered
How do you measure influencer ROI?
We set targets with you before launch, then report on reach, engagement, views, clicks or promo code use, and sentiment in one recap so you can see what each creator delivered.
How do you make sure creators fit our brand?
We vet each creator’s audience, past partnerships, and content for brand fit and safety. You approve every creator before contracts go out.
What budget do we need?
Projects start at $5,000 and scale with scope, production, and talent. Share your range in the form and we’ll recommend the approach that gets the most out of it.
Let’s build
what’s next
Tell us about your product, your audience, and the creators you want to reach. We’ll follow up to plan next steps.
Open project inquiry ↗